Gulf Times – Qatar’s top-selling English daily newspaper - Americas
Coke to cut water used in drinks
Published: Wednesday, 6 June, 2007, 01:57 AM Doha Time
NEW YORK: The Coca-Cola Co said yesterday it would reduce the amount of water used to produce its beverages and put more effort into recycling the water it uses in manufacturing.Coke, which along with its bottlers used 290bn litres of water for beverage production last year, said it would make a $20mn commitment to the World Wildlife Fund.“Our goal is to replace every drop of water we use in our beverages and their production,” Coke chief E Neville Isdell told the WWF’s annual meeting in Beijing.More than half the water Coke used in 2006 was dedicated to processes like rinsing, cleaning, heating and cooling, rather than going into the drinks themselves.Coke’s new measures include setting water efficiency targets for global operations by next year, and aligning its manufacturing system to return all water used in manufacturing to the environment. – Reuters
